Malabar Masala Style The brand is known for introducing local flavors which suit the taste buds of people. For instance, the flavor prominently introduced in Punjab will have the local flavors than the one introduced in Gujrat or Karnataka. This is done so that the brand can be present in all the regions and can serve the locals well. The uniqueness of its taste is because of the usage of every day ingredients of Indian Kitchen like Rajma, Pulses and local spices.
|Published (Last):||21 December 2013|
|PDF File Size:||13.36 Mb|
|ePub File Size:||12.72 Mb|
|Price:||Free* [*Free Regsitration Required]|
Malabar Masala Style The brand is known for introducing local flavors which suit the taste buds of people. For instance, the flavor prominently introduced in Punjab will have the local flavors than the one introduced in Gujrat or Karnataka. This is done so that the brand can be present in all the regions and can serve the locals well.
The uniqueness of its taste is because of the usage of every day ingredients of Indian Kitchen like Rajma, Pulses and local spices.
Kurkure is an Indian produce and is available every region of the country. The distribution network is very strong and today this Indian snack is available in some other countries as well because of its high demand. It has used the traditional distribution network strategy and is very successful in keeping up with it. The products of Kurkure are available at every nook and corner and in big or small stores. Source: Pepsico India The pricing strategy adopted by the brand is perceived value pricing which is working very well for the brand.
It faces huge competition from various other products in the same category and hence it has to price its products well to be successful in the market. The pricing strategy adopted can also be termed as reasonable pricing because its products are available in packs of Rs.
The company has kept the pricing strategy competitive as other brands also have similar pricing strategy for the products. It has always roped in Bollywood celebrities to promote the brand on print and digital.
They have many offers on the products as well. It has invested heavily towards product innovation and thus has also invested well in promoting the products. The first brand ambassador of this brand was roped Juhi Chawla in the year She did many fun and memorable ads with the brands which were very popular at that time and even today. Kurkure Masala Munch This was a promotional campaign which was one by the brand to promote togetherness of a family.
The promotion was to buy a pack of Kurkure and win a family trip to Disneyland. Montu Wedding Proposal for Pinki This was one of the most popular ads done by the actress for Kurkure. The concept, the product placement and the picturization of the ad was very well done. The product and brand both symbolize light hearted fun and hence it is loved by the youth and young Indians as well as families across the country.
The marketing and advertising have been very integral part of making this brand what it is today and hence it plays a vital role for the company even today.
Kurkure's Innovative Marketing Strategies*
Kazrakinos The need was to carve out a space as a competitor to namkeen and capture the market faster than potato chips. It was launched in Pakistan 11 years ago and 19 years ago in India. Almost the entire sales team had assembled in Chandigarh to ensure per cent coverage of outlets in 10 days. The uniqueness of its taste is because of the usage of every day ingredients of Indian Kitchen like Rajma, Pulses and local spices. It also scaled down price to launch Rs 3 packs in and Rs 2 packs in The competition forced it to be innovative again. Endorsements by Bollywood Stars have been successful for a lot of brands and in this case too, kurkute has helped increase the revenue of Kurkure. Kurkure is one of kurukre premier brands in the light snack industry in India.
Kurkure Marketing Mix (4Ps) Strategy
Marketing Strategies of Kurkure Brand
Marketing Strategies Of Kurkure
- DEFINITIVE GUIDE STELLENT CONTENT SERVER DEVELOPMENT PDF
- CITADEL OF THE CORRUPTOR PDF
- ANTOLOGIJA SRPSKE POEZIJE ZA DECU PDF
- BLEGER J PSICO HIGIENE E PSICOLOGIA INSTITUCIONAL PDF
- CATALOGUE MOTEUR LEROY SOMER PDF
- EGOTISM IN GERMAN PHILOSOPHY SANTAYANA PDF
- ERITROPOYESIS EXTRAMEDULAR PDF
- C556B DATASHEET PDF