TRUMP UNIVERSITY ENTREPRENEURSHIP 101 PDF

The welcome cost of customer capture r Eight steps to building a customer-driven company The Importance of Building a Customer-Centered Company It is not possible to overemphasize the importance of building a customer- centered company, but I will try. By customer, I am referring not to one individual customer, but to all customers for your products or services in your marketplace. There is no such thing as a business without willing buyers. Most certainly not! This understanding must shape all of your thinking and actions as you build your business. If you rivet your attention on customer satisfaction, success will likely follow.

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The welcome cost of customer capture r Eight steps to building a customer-driven company The Importance of Building a Customer-Centered Company It is not possible to overemphasize the importance of building a customer- centered company, but I will try. By customer, I am referring not to one individual customer, but to all customers for your products or services in your marketplace. There is no such thing as a business without willing buyers.

Most certainly not! This understanding must shape all of your thinking and actions as you build your business. If you rivet your attention on customer satisfaction, success will likely follow. The only thing that can be guaranteed is that your company cannot be built on customer dissatisfaction. You know this already. As a customer, you have experienced the full range of treatment, from excellent to shabby. You will go back for more, and tell your friends, or you will never go back, and you will tell your friends.

Over the years, I have been appalled by the cluelessness and anti-customer behavior of some CEOs, managers, and employees. Regrettably, I am not without fault in this area.

I admit to having perpetrated clueless behavior to- ward customers in my own businesses. There is no such magic button. The best I can do is go into customer-recovery mode and plan how I can do better with the next customer. The issue here is not only my particular interaction with one customer. If I am running an organization with one other person, with 10, , or even 1, employees, I must create a companywide culture that is customer loving in the extreme.

As leader, founder, and CEO, you must create—through leadership and training—a customer-centric cul- ture for the perpetual satisfaction of your customer. The following two stories highlight the point.

Seeds of Discontent: A Tale of Customer Neglect I called a garden supply catalog company to purchase some seeds for my teaching. I use these bush beans as a metaphor for the stages of growth that all companies live through: existence, survival, success, takeoff, and maturity. These seeds represented 10 business ideas, most of which would not grow to become healthy plants. This is quite an exhilarating exercise. I ordered the seeds and was told by the customer service rep that delivery would take 7 to 10 days.

After two weeks, I called again, to check on the order, which had not arrived as promised. The customer service person said that everything was okay and on track. With four days remaining until the beginning of the semester, I called once again.

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Trump, Rubio spar over lawsuit against Trump University , , Fox News Channel , March 3, Three lawsuits were filed asserting that Trump University engaged in a variety of illegal business practices, ranging from false claims to racketeering. Two were federal class actions: one against Trump University and its managers, including Donald Trump, and one against Donald Trump personally. A third case was filed in New York State court. Trump Entrepreneur Initiative LLC In , the New York State Department of Education sent Trump, Sexton, and Trump University a letter saying that they were violating state law by using the word "university" when in fact Trump University was not actually chartered as one and did not have the required license to offer live instruction or training. Snell and Melvin L. Levine, Bureau Chief Jane M.

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