You can read more in the Reinventing FAQ below or by checking out the item description at our online store. Q What exactly is Reinventing The Tattoo? A Reinventing The Tattoo is a continuing education program for professional tattooists and apprentices of professionals, written and produced by recognized artist Guy Aitchison. For much of the 24 years of his career, Guy has taught seminars and written books on various subjects in tattooing such as color use or composition. In , he released the first edition of Reinventing, which at the time was designed to accompany a day-long seminar that he was teaching at conventions.

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Reinventing The Tattoo We just added a detailed step-by-step tutorial showing the completion of an outer space organic mech hand tattoo, condensing the full 4. You can check it out now on Page 7.

This project has given Guy a chance to go back through the entire text and rewrite parts of it to reflect our current understandings of tattooing, plus it was a chance to get the Photoshop chapters current and talk about the changes happening with machines, tubes and needles, including the new cartridge systems.

This new edition is subscription based, with the goal of adding new content regularly so that your Reinventing experience is constantly evolving and can be customized to your path as a developing artist. Four new Photoshop tutorial videos New video seminar focused on acrylic painting Handy format that adapts to any device and works well on your phone Over coming months we will continue to refine and build the curriculum and the interface to include such things as: Text or email notifications of new material Smoother and more intuitive interface Special version focused on apprenticeships Multi-artist studio packages Additional guest chapters from many of your favorite artists!

For those not familiar with the Reinventing The Tattoo curriculum. Then it takes you on a detailed review of working in other mediums, working with references, using digital tools, and in general making use of every available tool to enhance your design capabilities to their fullest. After that, the technical chapters walk you through everything from setup to ergonomics to some very detailed instruction of actually putting the needle to skin, including hours of closeup video footage.

As the art of tattooing continues to evolve, a diverse array of specialized styles has arisen along with a number of fantastically skilled artists who work in each of these styles. We now have six guest chapters, fully illustrated including video content, with more in the making. The chapter he wrote for Reinventing The Tattoo takes this understanding of color down to the foundation, making it possible to think of color in a whole new light.

He then demonstrates some very useful ways of auditioning different color schemes during the tattoo design process. Megan Jean Morris: Process And Mindset One of the new additions in the electronic edition of Reinventing is the chapter on the design needs of the client. Megan Jean Morris is known for her lush narrative imagery, which she conceives through a creative consultation process with her clients.

Although her tattoo work is done in a realist style, the imagery is carefully customized to make every tattoo as unique and specific to the client as possible. One of her main goals is to come up with a concept that is not only right for the client but ideal for the artist as well. Adobe Photoshop has long been central to many artists working in the tattoo field, yet some artists feel intimidated by its apparent complexity and hesitate to take that leap.

His chapter compliments and acts as a great introduction to the rest of the Photoshop chapters which follow. Don McDonald: Working With Large Stencils Don McDonald is at a point in his career where he is laying out lots of sleeves and back pieces, which he likes to have drawn at full size and stenciled before each client arrives.

Making a stencil fit perfectly based on a tracing is an art unto itself, which Don covers in detail along with practical steps for printing and assembling large machine-made stencils, then he demonstrates his smooth-as-silk method for getting the design flawlessly and reliably onto the skin.

Nick Baxter: Working In Layers Nick has been a standard bearer in tattooing for a while, being one of those artists who has consistently raised the bar in terms of what effects are possible on skin.

Part of what makes his impressively nuanced tattoo work possible is his process of working in layers- that is, in a large piece, instead of finishing a different part in each session, the whole design gets a light coat each sighting and is built up like a classic oil painting, making possible a whole range of new visual effects. His execution is not only highly realistic but is also exaggerated in just the right ways to make each rose extra crisp, deep, and high contrast. Everything about his tattooing technique is carefully considered and well practiced, which shows clearly in the quality of his work, especially when seen healed and settled in the skin.

We are also working with Phil to complete a video tutorial that promises to go far deeper into his toolkit. Contrast The next major seminar has been added to the Reinventing the Tattoo curriculum! This is the Contrast seminar that I gave last year in St. Louis, diving deep into what contrast really means in a tattoo in terms of using value, color, focus, outlines and other variables to create visually strong, long-lasting tattoos.

It can be found on page 2. Coverup Section As the tattoo art form continues to evolve and grow in popularity, knowing what to do about unwanted tattoos is becoming more and more crucial for tattoo artists. Despite the enormous artistic growth in tattooing over the past two decades, there still seems to be a fundamental gap in understanding what coverup tattooing is all about and how to avoid making dark, dense, obvious coverups.

Coverup: A Fresh Look was filmed at the Worldwide Tattoo Conference, and was designed to go over the most crucial theory behind what makes coverups either work or not work, and shows many examples in both photo and video form on several different types of coverup projects from small, single-pass pieces to large, epic transformations, and everything in between.

It also goes into detail about the laser, showing several sample projects and discussing in detail the realities of the laser.

Video examples are close up and detailed, and the live format also allowed for some insightful audience questions to round out the program. If you are not yet a subscriber, consider joining before you buy the DVD In addition, we have just added a second coverup video tutorial that builds on the first. Coverup: The Next Level provides a clear foundation for not only tackling any kind of coverup job, but also for using coverup as an opportunity to get larger scale projects and a more serious clientele.

As clients start to get larger work, it is often up to their artists to steer them toward thinking larger scale, instead of filling up with small pieces. These artists will usually have the job of covering or incorporating earlier pieces, and if approached with the right mindset, these collectors can be guided into getting the kinds of large scale work that we are proud to have in our portfolios. Coverup: The Next Level breaks the coverup process down into a list of factors and considerations that can make your job easier.

Coverup Trivia Question 1 Coverups are a pain. Why should I bother when I do my best work on clean skin? No doubt you are already aware of how much potential business there is for an artist willing to do coverup work. Who are these people? Read more at www. Well, yes and no. When you apply layers of ink across multiple sessions, you are mixing pigments in the skin, so adding a lot of white or off-white pigment can limit how black you can get your lines later on.

Find out more at www. How can I avoid this? You finish and step beck, and are mostly happy, but those coverup areas are just a little denser than the rest. Certain areas of the old tattoo are dark and scarred; how can I cover those parts?

If you think ahead you can often make use of the worst parts of the old piece in ways that make the coverup not only successful, but unexpected and original. More material is on the way, and will continue to be added regularly, with the curriculum made to address an increasingly specialized and energetic tattoo industry.

Reinventing The Tattoo is as detailed and up-to-date as anything of its kind that has ever been published, and will only continue to become more sophisticated as more artists get involved. Subscribe now to take advantage of this unparalleled educational experience. Massive Techinque Tutorial For a decade and a half now Guy Aitchison been perfecting his Reinventing The Tattoo curriculum, which teaches some of the fundamentals of artistic design in a way that can be applied toward making your tattoo work stronger, more dynamic, and more unique.

It aims to balance understanding of artistic essentials with cutting-edge technical knowledge to give students a broad base of understanding toward being better artists across the board. The latest installment in the Reinventing series is simply titled Technique. The other two disks, Tightening 1 and 2, go into detail about finishing techniques, spotlighting four projects up close, with a voiceover describing every move in detail as Guy shows the line building, detailing, smoothing and other development on a variety of effects including floral, organic, mechanical, metallic and carved wood, with each piece showed healed so you can really see the kind of results that you can realistically expect from working with these methods.

This four disk set is about as technical as it gets. A Reinventing The Tattoo aims to improve your skills as an overall artist as a foundation for becoming the best tattooist you can possibly be.

Then the idea of stronger art skills is expanded with detailed sections on working in a second artistic medium, using references, and taking advantage of digital tools.

The material then moves into the technical end of tattooing, building on everything mentioned in the design parts of the book, starting with stenciling and moving to needles, tubes and cartridges along with several chapters on machines.

This is followed by a long section showing some step-by-step tattooing processes, including detailed videos referring directly to the written content. A We have formatted the content to adapt to any phone, tablet or computer. All you need is an internet connection to view the content. A high speed connection is recommended for viewing the video material. A Long story short, yes. The coverup video will be completed by mid-March. A Unfortunately not. We offered this deal as a way of bringing people on board during the beta phase of the release, where we were still ironing out a few bugs.

At this stage we have a fairly well oiled machine here, so the introductory price deal is over. Q Does the new Reinventing The Tattoo have a member forum, like the book did? A Yes it does, with the central focus of the forum being critiques, both of tattoos and of exercises from the Reinventing curriculum.

We have the old one archived and are working on making it available as an archival resource, but it will no longer be an active forum. Q If I already have a serial number from my Reinventing The Tattoo book, are there any discounts available, or can I get access to the forum?

We are working on making the new forum available to people with older serial numbers, but because the new forum is integrated with the new book content, this has proven to be complicated.


News And Events

Hyperspace Studios is organizing a series of free interactive webinars, every days during the quarantine, where Guy Aitchison talks in detail with a number of artists about their design and technical execution in great detail, including questions from audience members. Participants can take part in a lively and in-depth conversation about both design and technique, with the option of joining the exercise workshop April 10th at 4PM EST. Participants are emailed an exercise to work on at the workshop. All exercises will be graded by Ivana Tattoo Art and Guy Aitchison in a live session a few days later. Join Ivana and Guy at 4 pm EST the evening of April 10 via Google Hangout, drawing group participants can work on and share their exercises while we talk about art, life, the world, and our industry while possibly enjoying a beer. Take advantage of these slow weeks in the studio and double down on your professional development. For a limited time Guy is offering online tattoo critiques , where he goes over 3 of your tattoos including doing Photoshop reworking on one of them.

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